136 Johnston St · Fitzroy VIC · Open 7 Days

True Addiction
Tattoo

Your next tattoo starts here

Book a Free Consultation Meet the Artist
Simple, Transparent Pricing

One flat rate.
Any design.

$200 / hour

Same rate for any design — simple or complex. No complexity surcharges. Pay for time, not style. Transparent estimates. Deposits required to secure your appointment. Free consultations offered.

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No surcharges Black & grey, realism, fine line — all at $200/hr
02
Transparent estimates Know the cost before the needle touches skin
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Free consultation In-studio or via video call — no obligation
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Minimum charge applies For small pieces; deposits secure your appointment
All styles covered

Whatever you're imagining,
we've done it before.

Traditional
Neo-Traditional
Realism
Black & Grey
Fine Line
Lettering / Script
Japanese
Geometric
Watercolour
Tribal
Dotwork
Custom & Other
The Work

From flash to full sleeves.

Ornamental filigree and lettering black-line back tattoo
Fine-line floral lower-back tattoo with blue neon studio interior
Dotwork ornamental thigh tattoo
Fine-line celestial upper-arm tattoo with star and ribbon motif
Purple-line ornamental filigree forearm tattoo
Matching fine-line 333 and bat-wing forearm tattoos
Black-and-grey flame forearm tattoo on dark skin
Bold traditional swallow tattoos on an arm
30+
Years of Craft
1,000+
Happy Clients
7
Days a Week, 11AM–7PM
The Studio

Art, attitude, and craftsmanship.

Located in the heart of Fitzroy, True Addiction Tattoo is a space where art, attitude, and craftsmanship collide. Designed and built by Colin Gower, a pioneer in Australian tattooing with more than 30 years of experience — from the moment you step through the door, you'll see why True Addiction stands apart.

Neon blue and green lights highlight polished concrete floors, while walls are covered in original artwork — from traditional flash to oil paintings and contemporary pieces. The studio's layout feels open and creative, balancing gallery-style presentation with a warm, welcoming energy.

We pride ourselves on offering a safe and inclusive environment for everyone.

And yes — we've even got a toilet made for royalty.

Safe & Inclusive
A welcoming environment for first-timers and seasoned collectors alike.
All Styles Covered
From small flash pieces to large-scale custom designs with precision and care.
Private Piercing Room
Dedicated space designed for comfort, privacy, and a calm experience.
Full Experience
Good music, relaxed conversation, and a creative team that loves what they do.
True Addiction studio interior — mounted BMX, gallery wall, blue neon ceiling, glass-walled piercing room
Studio gallery wall of framed neon flash, oil paintings and gilt baroque mirror with blue neon strip
Your Safety Comes First

Precision craft,
professional standards.

Single-use needles
Pre-sterilised, single-use cartridge needles on every job — no exceptions.
Expert aftercare guidance
Professional aftercare instructions so your tattoo heals exactly as it should.
30+ years of experience
Three decades of tattooing and piercing — the craft and the safety standards to match.
The Artist

One artist. Three decades.

Colin Gower, owner and lead artist of True Addiction Tattoo

Colin Gower

Owner & Lead Artist

Starting at the age of 15 years, tattooing has been Colin's life — becoming one of the pioneers of tattooing in Australia. Colin has been producing high quality art and tattoos for over three decades, and has always been at the forefront of artists spurring the industry to grow. Always keeping up with the trends and maintaining his skills for all the traditional styles, he has built a new level of love and respect for lettering and larger scale tattoos in both colour or black and grey. His love for the auto industry means he can never say no to portraits of trucks or cars. True Addiction Tattoo is his latest and greatest contribution as one of Melbourne's premier studios.

@colingowertattoo on Instagram
Book with Colin
Extensive ear-stack and septum piercing portfolio shot at True Addiction
Piercing Studio

Want a piercing too?

Safe, precise, professional piercings available. Get it done the same day as your tattoo appointment.

High-quality jewelry options — titanium & gold
Sterile, single-use equipment on every piercing
Expert aftercare instructions provided
View Piercing Prices
Offers

More ways to get started.

Free · No obligation

Video Consultation

Can't make it to the studio? Discuss your tattoo ideas face-to-face with our artists from the comfort of your home. Flexible scheduling, instant email confirmation, 15–30 min sessions.

Free consultation · Share reference images during the call · No obligation
$50 · $100 · $200 · Custom

Digital Gift Cards

Give the gift of ink. Our digital gift cards are perfect for tattoo enthusiasts. Redeemable for tattoos, piercings, and merchandise at True Addiction Tattoo.

Instant email delivery · Printable option available
Recurring event

Piercing Days

We run recurring Piercing Days with 50% off all piercings. Follow us on Instagram @trueaddictiontattoo for upcoming dates and announcements.

Dates announced via social media · See @trueaddictiontattoo
Watching my sleeve come to life has been incredible. Colin's artistry is next-level.

— Client · Angel/Death Sleeve (WIP)

Get in Touch

Ready to start
your next piece?

Address 136 Johnston St, Fitzroy VIC 3065
Phone (03) 9078 0891
Hours Open 7 Days · 11AM – 7PM
Email trueaddictiontattoomelb@gmail.com
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Book Your Consultation

Select your preferred artist, choose a date and time, and share your tattoo ideas. Free consultations — no obligation. Deposits required to secure your appointment date.

Call to Book · (03) 9078 0891